ABOUT ME

A highly creative Community, Events, Media and Campaign Director with a proven track record and extensive knowledge in Social Media and Communications across Gaming, FMCG, Fashion, Music, Mobile, Banking, Mass Media and The Arts. A natural leader who positively influences start-up and corporate cultures while driving high-performing digital and communication innovations. Entrepreneurial, trusted to communicate and negotiate at all levels and proven to thrive in dynamic and challenging environments.

ACHIEVEMENTS

*Successfully opened the Latam market for 3 multinational companies.
*Winner of a Junior Mad Advertisement Award (https://www.madfestlondon.com/) in 2019 for the creation and production of the advertisement “I was born ready” for Casimba Casino. LINK: https://www.youtube.com/watch?v=pBfPYOj1MTM&ab_channel=Casimba
*Selected for the ‘Future Executive Leadership Fast-Track Programme’ of a high growth Start-up
*Created and curated six social media platforms for six high profile online casino brands
*From scratch, built the online and community presence for a leading gaming brand
*Delivered a better social media experience and community platform for 5+ million customers
*Created a private forum for new Yolt App customers that improved CS experience YoY
*Built a major influencer network community incl. Food, Lifestyle, Beauty, Fashion and Travelling
*Created a 4,000 QA Knowledge Base in 5 x languages
*Organised Fundraising events such as “Africa On The Square” (https://mobile.lebara.com/gb/en/blog/2017/10/13/its-africa-on-the-square-time/), African festival in Trafalgar Square part of Black History Month event(https://www.london.gov.uk/press-releases-6325)
and “Dance Afrique” at The SSE Arena, Wembley
*Worked as an event organizer with Foo Fighters, Prince, The Rolling Stones, Madonna and Metallica
*Started my own online magazine, LES DO IT MAGAZINE, attracting 11,000+ social media followers
*Managed events such as concerts by 50 Cent, the Suggarbabes, Madness, Evanescence, Joe Coker
and the Benicasim festival

ATTRIBUTES

Creative | Analytical | Entrepreneurial | Confident | Dynamic Leader | Identifies new opportunities | Delivers solutions Enthusiastic | Innovative | Resilient | Adaptable | Calm | Charismatic | Works collaboratively

MOBILE:
+44 (0)7553 014330
EMAIL:
lesley.a.salazar@gmail.com