Rolls-Royce renews its corporate identity to connect with younger customers.

✍🏼Rolls-Royce renews its corporate identity to connect with younger customers.

Rolls-Royce joins the list of automotive brands that have renewed their corporate identity with the intention of adapting to a market more dominated by technology and digital and connecting with a new generation of consumers.

With the help of design consultancy Pentagram, the firm has updated its iconic Spirit of Ecstasy to make it the main image of the company, although it has chosen to keep the well-known double R monogram as a nod to its history. #rollsroyce #brandidentity #automotive #lesleysalazar